Digital growth (F/H)

Job description

⚔️  Manage acquisition ⚔️

Increase  online traffic acquisition

  • Advertising (Facebook ads, Instagram, Google…),
  • Advertise on Amazon
  • Media buying & partnerships,
  • Refferal program
  • SEO

You will be in charge of the overall  acquisition strategy and budgets.


Increase  app downloads

The app being free, it is an acquisition channel of its own, so it will be your responsibility to make the pool of app users grow (thanks to ads and ASO) Requirements


⚔️  Optimizing digital tools conversion  ⚔️

Optimize Acquisition funnel

Optimize the engagement and conversion funnel form the leads to the purchase using marketing automation : mail, in-app notification, ads... 


Optimizing website and application conversion

You will work with the product and communication teams to be sure that all information are available and that the brand image remains consistent.

  • Optimize conversion at checkout on our online store
  • Optimize Amazon store
  • Improve information display on product pages.
  • Increase the in app % of conversion in total revenues.

You will basically manage  Equisense digital tools and online image.


Optimize blog and social networks audience conversion

Our social channels and blog bring a great pool of leads thanks to the content we produce. You’ll have to work closely with your team mates to keep growing this community and convert them as an Equisense Motion customers..

  • Manage Retargeting and Affiliation strategies.


Requirements

 👨🏻‍🔬👩🏻‍💻👨🏻‍🍳👩🏻‍🎨

Academic background: Engineer background with marketing skills OR Master in digital marketing

Professional experience: 2 years +

Specific skills:

  • English
  • Experience with these tools : Google Tag Manager, Adwords, Facebook, Prestashop, Mailchimp & other digital tools


    • Good level with Excel / Google sheets
    • Knowledge of SEO and ASO

Mindset & qualities:

  • Hacker spirit
  • Analytic mind
  • Comfortable with new digital tools
  • Autonomous and rigorous
  • Leadership

Apart from this few specific qualities, take a look at our startup culture and be sure that it matches with your mindset. Culture fit and team spirit are mandatory for us!