Head of digital growth (F/H)

Job description

⚔️ Optimizing digital tools conversion  ⚔️

  • Optimizing website conversion

One of your first mission will be to refresh the website, the e-shop and the blog.You will work with the product and communication teams to be sure that all information are available and that the brand image remains consistent.

After this update, you will maintain Equisense digital tools and image.

  • Optimize blog and social networks audience redirection

We have social medias and a blog that start to work well. You will have teammates to manage the social medias but you will be highly involved in the process. Your job will be to ensure that this traffic is redirected to the shop.

 

⚔️ Manage acquisition ⚔️

  • Manage e-shop traffic acquisition

Many acquisition channels are interested: advertising (Facebook, Instagram, Google…), newsletter & emailing, medias & partnerships, social medias, referral etc. You will be in charge of the all acquisition strategy and budgets.

  • Manage app downloads

As the free app is an acquisition channel, you will be in charge of making the downloads grow.

Requirements

 👨🏻‍🔬👩🏻‍💻👨🏻‍🍳👩🏻‍🎨

Academic background: Engineer background with marketing skills OR Master in digital marketing

Professional experience: 2 years +

Specific skills:

  • Basic development skills (scripts & automation, HTML-CSS, prestashop, CMS…)
  • English 

Mindset & qualities:

  • Hacker spirit
  • Analytic mind
  • Comfortable with new digital tools
  • Autonomous and rigorous
  • Leadership

Apart from this few specific qualities, take a look at our startup culture and be sure that it matches with your mindset. Culture fit and team spirit are mandatory for us!